Ran CustDev interviews to surface real pain points in job discovery and application. Mapped the competitive landscape and built the business model canvas. Formed and prioritised key hypotheses, then rapidly tested feature concepts to validate the core value proposition.
Designed the information architecture and end-to-end user journey for both candidates and the AI assistant. Built a unified design system and an interactive prototype. Ran UX/UI tests and iterated on functionality based on user feedback.
Built a clean, restrained interface focused on clarity of the AI assistant experience. Every screen reduces friction: matching, resume analysis, and application steps stay simple and readable. Unified system and components keep the product consistent as it scales.
