Led product strategy end-to-end. Conducted user research and competitive analysis of prediction-based games. Defined the business model and mapped the core game loop. Formed and prioritised hypotheses on player motivation and retention. Validated the MVP scope through early feature testing.
Designed the information architecture and end-to-end user flow across onboarding, core gameplay, and progression. Built the navigation and a unified UI Kit with reusable components. Ran UX/UI tests and iterated on interaction patterns based on player feedback and session data.
Developed a clean interface with the team that translates the mysterious theme of political forecasting into a modern visual language. Combined contemporary style with knightly tournament aesthetics. Kept navigation simple and reduced cognitive load for newcomers while preserving analytical depth for experienced players.
Built two distinct visual themes to support different player moods and contexts. Unified typography, colour tokens, and component behaviour across both. The system scales without losing clarity — complex analysis, forecasts, and beginner-friendly onboarding stay in one coherent product.
