INSIS
App UX/UI. Product design
01
Insys, a regional telecom provider, set out to develop a unique concept for its new app — one that would reflect the Ural character and feel genuinely pleasant for users to interact with every day.
App Concept
Took a creative approach to the visual side and designed my own concept from scratch. Built a unique concept that speaks directly to the target audience and delivers expressively against the client's brief.
New user flow
Rebuilt the user journey around the new design language. Shifted the focus toward specific actions, reworked how the user interacts with the product, and reshaped their relationship with it — from passive browsing to a clear, guided sequence.
