Brand Platform
Built the brand from scratch: defined the platform, positioning, and core values. Developed the identity system — logo, colour palette, typography, and imagery — rooted in the raw beauty of the trail and built to evoke movement, endurance, and the quiet thrill of the path.
Built the brand from scratch: defined the platform, positioning, and core values. Developed the identity system — logo, colour palette, typography, and imagery — rooted in the raw beauty of the trail and built to evoke movement, endurance, and the quiet thrill of the path.
Visual Language & Touchpoints
Created a cohesive visual language and carried it across every touchpoint: digital presence, print materials, outdoor gear, and apparel. The brand speaks with one voice wherever it meets its audience — a visual world that doesn't just represent the club, it feels like the trail itself.
Created a cohesive visual language and carried it across every touchpoint: digital presence, print materials, outdoor gear, and apparel. The brand speaks with one voice wherever it meets its audience — a visual world that doesn't just represent the club, it feels like the trail itself.